“I want to join XYZ classes, BECAUSE my friends also go there”
Man is a social animal. Therefore, he is always trying to belong. Countries, states, villages, homes – any social unit-...
Malcolm Gladwell’s latest book, David and Goliath, like his previous others, is a riveting read. Like always, his assertions are backed by research, compelling evid...
In some cultures, building a personal brand is considered an anathema. Something that is really frowned upon. But the Generation Z does not really think that ways. A recent survey highlighted that I...
We have talked about the power of story-telling in building your admission application extensively. In here, we shall detail out the narrative building section and anchor it for a typical US applicati...
These are all recent job postings from Monzo. Let’s guess what is Monzo. It is the fastest growing bank in the UK. It is digital, mobile-only – meaning it has no branches, runs a...
In our work, we have seen that the typical student is focused on a few domains that are taught at school, and the parents are focused on assessments and test scores.
It is a common expectation that w...
Reading through an article in the Atlantic on active forgetting (How Active Forgetting Makes Memory More Efficient?), it occurred to me that the current age of cheap memory sticks and cameras in every...
This chart from Rory Sutherland’s book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life is an eye-opener about the ways of the world.
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This girl was not a genius – she had to work extremely hard to make her creations come alive. She was not a creative genius who would lift a brush and paintings would come out. In fact, for the ...
